Abous Us
JEWELLERY YOU NEVER HAVE TO TAKE OFF
At Aureli Jewellery, we create waterproof pieces designed to move with you — ocean-proof, gym-proof, pool-proof, and ready for every adventure life brings.
We were tired of cheap jewellery that faded or tarnished after just a few wears, so we decided to change the game. This is our story.
HOW IT ALL BEGAN
It all started in 2021 with one simple idea — jewellery that keeps up with your life.
As lovers of the outdoors and the sea, we wanted high-quality pieces you could wear every single day — stylish, durable, and affordable. But finding jewellery that wouldn’t lose its shine? Nearly impossible.
After months of research and testing, we discovered PVD (Physical Vapour Deposition) — an advanced, eco-friendly method that creates long-lasting, 100% waterproof jewellery. That’s when Aureli Jewellery was born.
Fast forward to today, and our pieces are worn by thousands of happy customers across the UK and beyond — from morning swims to evening events.
LIVE IN IT. LOVE IT. KEEP IT FOREVER.
Every piece is designed in-house, inspired by the beauty of nature, our travels, and the timeless elegance of the ocean.
Crafted from premium stainless steel and coated with 18k gold using our advanced PVD process, our gold plating is up to 10x thicker than standard methods — meaning it will never fade or turn your skin green.
100% waterproof. Lifetime colour warranty. Shower, swim, sweat — your jewellery will stay as beautiful as the day you bought it. And if it ever loses its shine, we’ll replace it — no questions asked.
OUR PROMISE & VALUES
We believe beauty shouldn’t come at the expense of the planet. That’s why we use eco-friendly production methods and plastic-free, recycled packaging to reduce waste.
We design based on what you love — listening to customer feedback to create pieces that feel personal and timeless, while minimising overproduction.
A few times a year, we partner with meaningful charities and organisations to give back to causes close to our hearts. Together, we aim to make a difference — one piece at a time.
WHAT DOES AURELI MEAN?
The name Aureli is inspired by the Latin word aureus, meaning “golden” — a symbol of beauty, strength, and timeless elegance.
For us, it represents jewellery that shines bright through every season of life — jewellery made to be treasured, worn, and loved every day.
